Meta42 is founded on the premise of identity-enabled advertising, also known as “People-based Marketing.” Each of us is unique in the offline world and that should be true online as well. Most online databases are plagued by inaccurate, duplicate, and cookie-based data that doesn’t reflect the individual identity of the online users. By using consumer Email addresses as the connective tissue we’ve built a verified, opt-in database that allows us to communicate to the unique identity of real humans.
Cookie-based retargeting is often based on poor interaction signals and probabilistic datasets. We leverage our identity-enabled database of opt-in consumer email addresses to remarket across all online channels (e.g. Facebook, Instagram, Google, Twitter, Pinterest, LinkedIn, etc) to users who opened and clicked on your “Prospecting” Emails but haven’t yet converted.
Email isn’t just about engaging with your current database. If done correctly it can be one of the most effective ways of obtaining net new customers, also known as “Prospecting.”
By combining our Identity-enabled database with superior targeting, optimization, inbox rates, and a staff of email and online marketing veterans, we are able to “Prospect” for new customers at scale.