Meta42 is founded on the premise of identity. Each of us is unique in the offline world and that should be true online as well. Most online databases are plagued by invalid and duplicate data, thus do a poor job of establishing absolute identity.
Our database of absolute identity is built for the next generation of identity-enabled online marketing channels, including: Facebook Custom Audiences, Google Customer Match, Twitter Tailored Audiences, LinkedIn Audience Match, etc. We use consumer’s Email addresses as the connective tissue and the primary key in establishing absolute identity online.
Google calls it Re-marketing. Everybody else calls it Re-targeting. Irrespective of the label, industry experts agree that it’s the most effective form of marketing, but in generally low-volume. Pixel-fire/cookie-based methods struggle to match a consumer moving among different devices, and they can expire or be deleted before the user decides to act.
Our Re-marketing/Re-targeting methods use consumers’ absolute identity, allowing campaigns maximum volume and scale at the same level of effectiveness, without the need for cookies or pixels.
Analytics is at the core of everything we do. We use best-of-breed tools and data science to build predictive models from a massive proprietary corpus of data. We believe that predicting the future is the key to unlocking value in online marketing and delivering the most value at scale.